Brand | 100%

100%

57 products

100% – The iconic MX brand of the 80s!


The American brand 100% is closely linked to the history of Motocross from the early 1980s. As a passionate young mechanic, its creator Drew Lien first had the idea of creating a cable guide… All riders immediately adopted it on their bikes, along with the iconic red and blue logo associated with it! "100%", the name of the fledgling brand, was the answer to the simple question Lien asked himself about the commitment required to win, both in competition and in everyday life! "How much effort do you give?", the Baseline of 100%, has for several years seen its application extended to MTB and BMX. Indeed, the brand now offers MTB goggles, pairs of MTB gloves designed for committed riders, and more recently cycling glasses

100% – The 100% style adapted for MTB as well as road cycling


Iconic in the world of Motocross, worn by the greatest riders such as Rick Johnson, Johnny O'Mara and David Bailey, the 100% brand has recently found its place in cycling. Loïc Bruni, Yoann Barelli and George Brannigan are among the riders of the moment to have adopted the "100%" label! The 100% goggle offers the comfort and robustness essential for the most committed rides! And the fun style of the various models, from the strap to the lens (mirror effect), will complete your look perfectly!

100% – Wide range of gloves, goggles and glasses from 100% to discover!


Among the many models available on Probikeshop, you are sure to find a 100% goggle to your taste! "Racecraft", "Accuri" or "Strata": several ranges from the American brand are represented, available in different colour combinations. Many models of 100% gloves are also available on Probikeshop. Don't forget the 100% glasses