SERIOUS - Passion for Everyone

Combining communion with nature, physical effort, multiple sensations and technology, cycling is a passion like no other, a unique experience. For Serious, this passion should not be reserved for an elite few. Made up of engineers and designers, all passionate cyclists themselves, the Serious teams work to offer bikes that are both high-performing, durable, fitted with components renowned for their efficiency and reliability, and above all affordable.

The brand achieves this through high volumes thanks to a strong presence in its domestic market, Germany, the world's largest in terms of volume and an absolute reference in modern cycling research and development. By focusing only on what matters most – far from the sector's usual marketing – and by exclusively practising direct online distribution through specialist websites, Serious enables all cyclists to get the bike that suits their needs.

Ranges

Serious offers a wide range of models covering all uses, from MTB to road bikes and urban bikes.

Gravel

• SERIOUS
  Grafix series

  The Grafix is the brand's Gravel model — that is, a bike capable of riding efficiently and comfortably on both road and off-road tracks. Ideal for broadening your horizons and not having to choose between a road bike and an MTB. A perfect compromise based above all on the joy of riding, which will suit commuting by bike just as well as long rides — and why not even touring!

  Discover the Serious Grafix range Grafix

MTB

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  Provo Trail series

  The Provo Trail takes its name from the Provo region in Utah (USA), renowned for its trails and singletracks. If cycling is for you above all about fun, then the SeriousProvo Trail is the ideal MTB. The lightweight 27.5" hardtail frame is made from 7005 aluminium and provides a solid foundation for intensive use. Thanks to Shimano XT components, the SeriousProvo Trail turns every pedal stroke into propulsion. Shimano disc brakes deliver full braking power, while the 100 mm travel fork with lockout offers control and comfort on challenging terrain. A bike whose only limits are your own! Rock on!

  Discover the Serious Provo Trail range Provo TrailOneShoreline

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  Shoreline series

  The SeriousShoreline Hardtail is perfect for demanding riders on a tight budget. Built around an aluminium frame that is sporty, lightweight and robust, the Shoreline features a 100 mm fork for greater agility and optimal riding pleasure. This model comes with a 24-speed drivetrain allowing you to tackle any terrain with confidence, and hydraulic disc brakes for powerful braking in all conditions. All components are from Shimano, and the profiled Schwalbe tyres guarantee both good grip and excellent efficiency.

  Discover the Serious Shoreline range ShorelineProvo TrailRidge Trail

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  Ridge Trail series

  The SeriousRidge Trail Series has been designed for ultra-versatile use on terrain ranging from dense forests to mountain landscapes, and vast meadows to the city. These robust hardtails come with 27.5 or 29-inch wheels, offering both manoeuvrability and obstacle-clearing ability while ensuring plenty of comfort. And to top it all off, these MTBs are available at an unbeatable price!

  Discover the Serious Ridge Trail range RidgeTrailShorelineEight Ball

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  Eight Ball series

  The Eight Ball takes its name from an eponymous trail in southern California combining forests, Gravel tracks and singletracks. This ultra-versatile model is particularly suited to beginners thanks to a proven 6061 aluminium frame guaranteeing sporty and comfortable handling, with a relaxed position supported by a slightly raised handlebar. Furthermore, the suspension fork absorbs bumps, the drivetrain has been selected to let you tackle any elevation gain with ease, and the V-Brake brakes offer perfect control on moderate terrain while being very easy to use and maintain.

  Discover the Serious Eight Ball range EightBallRidge TrailRockville

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  Rockville series

  The SeriousRockville is the brand's entry-level model, perfect for getting started in MTB or getting back into sport. Equipped to be just as comfortable and at ease on trails as on tarmac, the Rockville is available in a wide range of sizes (20", 24", 26", 27.5") and colours, all at an unbeatable price.

  Discover the Serious Rockville range RockvilleEight BallOne

• SERIOUS
  One series

  With its 7005 aluminium frame featuring a Dirt-oriented geometry, the One MTB is a highly manoeuvrable and playful model. Designed for riders looking above all for fun but working with a small budget, the One is simple and robust. It is available with V-brake brakes (rim) or disc brakes depending on your preference.

  Discover the Serious One range OneRockvilleProvo Trail

Urban

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  Athabasca series

  With the Athabasca hybrid bike, you can ride safely in the city and through magnificent natural landscapes, reminiscent of the Athabasca river in south-west Canada. Available in a rigid fork (hybrid) or suspension version, it provides optimal sensations on all types of road. Lightweight and optimised with a hydroformed aluminium frame, uncompromising high-quality Shimano XT components, and well-calibrated braking power thanks to Magura disc brakes, the Athabasca is a proven versatile model for ambitious cyclists.

  Discover the Serious Athabasca range AthabascaRockvilleTenaya

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  Tenaya series

  In the monumental mountains of Yosemite National Park lies the small mountain lake of Tenaya, a crystal-clear glacial lake situated at 2,484 m altitude. The entire region is known for its tourist infrastructure, with superb trails, beautiful Gravel tracks and cycling paths that immediately make you want to get on your bike. The SeriousTenaya hybrid bike has been designed for use on all these types of paths, with a lightweight and robust aluminium frame with a balanced geometry, and a high-quality drivetrain Shimano Deore XT with hydraulic disc brakes. It is available in men's and women's versions.

  Discover the Serious Tenaya range TenayaAthabascaSonoran

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  Sonoran series

  The SeriousSonoran is ideal for exploring and discovering the urban and rural areas around you. Understated and clean, this lightweight and well-equipped hybrid bike has been designed to ride fast and comfortably on tarmac as well as on Gravel tracks and forest paths. The Shimano components and hydraulic disc brakes give the SeriousSonoran a prime spot in this price range. The pleasantly lightweight aluminium frame, paired with reliable and quiet Schwalbe CX Comp tyres, perfectly complete the package.

  Discover the Serious Sonoran range SonoranTenayaCedar

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  Cedar series

  The SeriousCedar is the ideal versatile bike for cyclists looking for a bike capable of meeting various challenges, from fast city riding to long-distance training and rides on gentle trails. The 7005 aluminium frame is one of the main features of this simple and sporty hybrid bike. Proven Shimano components and fast V-Brake brakes ensure lasting riding pleasure. High-quality Schwalbe tyres for greater safety and comfort advantageously complete this all-round model.

  Discover the Serious Cedar range CedarSonoranUnrivaled

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  Unrivaled series

  The Unrivaled is the ultimate bike for escaping the urban jungle and weaving through the city quickly and efficiently.

  Designed to go fast and require virtually no maintenance, this bike is built around a rigid 6061 aluminium frame that is as robust as it is lightweight, combined with a rigid aluminium fork. It features a Shimano Nexus 8 internal hub gearing system guaranteeing versatility, reliability and precision, along with biting V-Brake brakes ensuring maximum safety.

  Discover the Serious Unrivaled range UnrivaledCedarTownracer

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  Townracer series

  Make minimalism your principle! Sporting a sleek and clean design, the SeriousTownracer is the ideal model for cyclists looking for a well-equipped bike designed for everyday cycling, whether commuting or leisure rides. The high-quality aluminium frame is lively and lightweight. In terms of equipment, it features a Shimano Nexus 3-speed hub requiring no maintenance, a chain guard and reliable V-Brake brakes. Finally, sturdy 28-inch Schwalbe tyres with integrated reflective strips underline the practical characteristics.

  Discover the Serious Townracer range TownracerUnrivaledIntention

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  Intention series

  Thanks to its rigid aluminium frame and rigid fork making it fast and lively, the Intention is ideal for those who cycle to work. Featuring internal cable routing and equipped with reliable components that are very easy to maintain, including an internal hub gearing system, the Intention is as elegant as it is efficient.

  Discover the Serious Intention range IntentionTownracerRockville

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  Rockville Street series

  The SeriousRockville Street is the brand's entry-level model, perfect for weekend rides or daily commutes, whether on paths or in the city, thanks to its full equipment including mudguards, rear rack and a lighting system powered by a dynamo hub.
  At an unbeatable price, it is available in a wide range of sizes (20", 24", 26", 27.5").

  Discover the Serious Rockville Street range RockvilleStreetIntentionAthabasca